Anglais Influencers ; who are they? where do you find them? and how do they light the fire? (édition en anglais)

À propos

Influencer marketing is trending. Marketing plans based on mouth-to-mouth advertising generate twice as many sales results. But not all of the information currently circulating about influencers is reliable. What works in America, won't necessarily work in Europe.

INFLUENCERS is the first book that gives a complete picture of influencer marketing as a whole. It allows every CEO, CMO and potential trendsetter to see how you can best spread your message and provides a step-by-step plan to determine the right magnetic content, the right timing and the right type of influencer.

The book shows you how you can develop an innovative marketing and communication strategy that forms the basis for your Influencer Marketing Canvas. This Canvas positions your objectives, actions and influencers on a timeline and gives you a bird's-eye view of your plan that can help to win over other internal stakeholders.



Rayons : Entreprise, économie & droit > Entreprise, gestion et management > Vie professionnelle > Efficacité professionnelle

  • EAN

    9789401452168

  • Disponibilité

    Disponible

  • Nombre de pages

    200 Pages

  • Longueur

    25 cm

  • Largeur

    19 cm

  • Épaisseur

    2 cm

  • Poids

    360 g

  • Distributeur

    Interart

  • Support principal

    Grand format

Infos supplémentaires : Broché  

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